Run a Data-Driven Campaign.
Win the Election.
You're about to manage a political campaign on a fictional island. Analyze voter data, allocate your budget, and outsmart your competitors. The team with the best strategy wins.
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Your campaign dashboard awaits
Your Campaign Dashboard
When you log in, you'll see everything you need to win
The Island Map
8 geographic areas to conquer. Watch them change color as you gain support.
Your Budget
Manage your campaign funds. Every action costs money. Spend wisely.
Live Standings
See how you rank against competitors. Track your progress each turn.
Turn Deadlines
Submit your actions before each deadline. Miss it and your competitors gain ground.
How Each Turn Works
The simulation runs in turns. Here's what you'll do each round.
Download Data
Get CSV files with 13,000+ voter records. Open in Excel or Google Sheets.
Analyze Voters
Build pivot tables. Find which voters care about which issues. Identify targets.
Create Action
Upload your target list. Choose your message. Submit before the deadline.
See Results
Watch the map update. Check your effectiveness score. Adapt your strategy.
Skills You'll Actually Use
These aren't theoretical. You'll practice them every turn.
Excel / Google Sheets
Pivot tables, VLOOKUP, filtering, and data visualization
Market Segmentation
Identify customer segments based on demographics and behavior
ROI Analysis
Calculate cost per conversion and optimize your spend
Targeting Strategy
Match messages to audiences for maximum impact
Performance Analysis
Measure what worked and adapt your approach
Team Collaboration
Work with teammates to divide analysis and strategy
"Four years after taking this course, I ran into a former student. He recognized me and said, 'The thing I remember most from your class was the simulation and how much I got into it.'"
Ready to Start?
You'll need your section code from your instructor, or you can purchase access directly.
Join My ClassQuestions? Contact your instructor or get in touch with us